01
Judge what a company is worth
Read the numbers that matter, run a fair value estimate, and know which assumptions the answer depends on — so you can tell a real bargain from a falling knife.
A school, not a newsletter
You already own the stocks. Nobody ever taught you what they can do.
Most people hold a dozen positions they have never examined and could not explain. In your first week here you will run every one of them through a fair value model, find out which ones you are overpaying for, and learn how the shares you keep can pay you a premium while you hold them.
1997Teaching investors since
100,000+Students taught
560+Lessons in the two libraries
What you will actually be able to do
Skills, not predictions. Every one of these is something you will do yourself, with your own money, in your own account.
02
Understand what your shares can do
How covered calls generate premium, exactly what you give up to collect it, and the situations where that trade is a bad idea. Both halves, every time.
03
Narrow thousands of stocks to a short list
Use a screener as a starting point for research rather than a list of things to buy. The screen is the beginning of the work, not the end of it.
04
Recognise a trade that has gone wrong
Spot it early, understand the choices in front of you, and make the decision deliberately instead of hoping. This is the part most courses skip.
All four, from day one
Two weeks of everything for $0.99.
Then $24.99 a month, and you can cancel yourself online at any time — including on day one.
Start reading now
Three lessons from the library, free and open. No account needed.
The covered call, from the beginning
Somebody will pay you today for the right to buy your stock in the future
That is the whole covered call. You get paid up front, and in return you agree to sell your stock at a set price in the near future. Most explanations stop right here. Here is the other half.
Dividends, from the beginning
Some companies just send you money. Here is how that actually works.
A dividend is a slice of the profits, paid to you for owning the shares. Six numbers on one screen tell you how much, when, and whether it is likely to keep coming.
A company evaluation in 90 seconds
Two famous companies. The same share price. Completely different stories.
One morning in late July, Apple and Alphabet traded twelve cents apart. Run through the evaluator, they came back telling two completely different stories. What causes that, and how do you use it?
Taught by Mike Coval
Founder & instructor · teaching since 1997
I have been teaching people about the stock market since 1997 — 29 years, and more than 100,000+ students. Most of them arrived owning a few things they did not fully understand, which is a perfectly normal place to start.
My students are not day traders. They are people approaching retirement, people who worked hard and saved carefully, and people who simply want to understand what they own. I write for them: plain English, no jargon, and no pretending the market is simpler than it is.
I do not sell picks and I do not promise results. I teach you how to think a decision through so you can make it yourself.
Ready to go further? Full access for $0.99.
Membership opens both lesson libraries, a new lesson in each every Sunday, the weekly research walkthroughs, the twice-weekly market commentary, the Economic Forecast, and the screening and calculation tools — all of it with the account you create here.
$0.99 for 14 days, then $24.99/month. Cancel online anytime.