01
Judge what a company is worth
Read the numbers that matter, run a fair value estimate, and know which assumptions the answer depends on — so you can tell a real bargain from a falling knife.
A school, not a newsletter
Learn to read the stock market — in plain English.
You already own the stocks. Almost nobody was ever taught how to tell a good company from a cheap one, or what those shares can do besides sit there. That is what we teach, one short lesson at a time.
1997Teaching investors since
100,000+Students taught
336Short lessons in the collection
What you will actually be able to do
Skills, not predictions. Every one of these is something you will do yourself, with your own money, in your own account.
02
Understand what your shares can do
How covered calls generate premium, exactly what you give up to collect it, and the situations where that trade is a bad idea. Both halves, every time.
03
Narrow thousands of stocks to a short list
Use a screener as a starting point for research rather than a list of things to buy. The screen is the beginning of the work, not the end of it.
04
Recognise a trade that has gone wrong
Spot it early, understand the choices in front of you, and make the decision deliberately instead of hoping. This is the part most courses skip.
Start reading now
Three lessons from the library, free and open. No account needed.
The covered call, from the beginning
Somebody will pay you today for the right to buy your stock in the future
That is the whole covered call. You get paid up front, and in return you agree to sell your stock at a set price in the near future. Most explanations stop at the money part. Here is the other half.
A company evaluation in 90 seconds
Two famous companies. The same share price. Completely different stories.
One morning in late July, Apple and Alphabet traded twelve cents apart. Run through the evaluator, they came back telling two completely different stories. What causes that, and how do you use it?
Reading a company
The difference between undervalued and just plain cheap
A stock that has fallen 60% is cheaper than it was. That tells you nothing about whether it is worth owning.
Taught by Mike Coval
Founder & instructor · teaching since 1997
I have been teaching people about the stock market since 1997 — 29 years, and more than 100,000+ students. Most of them arrived owning a few things they did not fully understand, which is a perfectly normal place to start.
My students are not day traders. They are people approaching retirement, people who worked hard and saved carefully, and people who simply want to understand what they own. I write for them: plain English, no jargon, and no pretending the market is simpler than it is.
I do not sell picks and I do not promise results. I teach you how to think a decision through so you can make it yourself.
One thing worth saying plainly.
We cannot tell you this will make you money, and anyone who does is not being straight with you. We teach skills. What you do with them, and how the market behaves, is outside our control.
Investing involves risk, including the loss of the money you invest. What we can promise is that you will understand your own decisions better than you do today.
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